Landing pages

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Landing pages

A landing page, or lead-capture page, provides product or service related information. The landing page serves as the conversion path (between visitor and lead).

Often, you’ll see best practices shift a bit depending on the exact purpose of any given landing page. That being said, there are a few best practices that nearly every landing page has in common.


Landing pages are used for numerous reasons. Here’s an outline of some of the most common uses of lead generation landing page:

  • When you need to promote the launch of a product.
  • You want to create a base link between your company and all your social networks.
  • To start your internet presence economically.
  • To create a coupon or online promotion (via direct email).
  • As a notification of a future product launch.
  • Consultation for professional services.
  • Discount coupon / voucher.
  • Contest entry.
  • Free trial sign-up.
  • A physical gift (via direct mail).
  • Notification of a future product launch.
  • Blog Sign-up
  • Product Demo
  • White Papers / Reports
  • EBooks / User guides
  • eNewsletter Sign-up
  • Event Registration
  • Consultation service offers

Besides these uses, a landing page is also successful in generating sales leads by warming them up with essential details about products and services. This can lead to the purchase of your company product online and increase the number of subscribers for your site.


A landing page is favored by many marketing and sales teams. They are a great opportunity to generate qualified leads for the sales conversion funnel. Some of the benefits of a landing page are:

  • It works, while you don’t
  • Instant credibility
  • Improve SEO rank
  • Increase your chances
  • Are easy to follow.
  • Are mobile-friendly.
  • Use clear language.
  • Feature clean design.
  • Contain a valuable offer.
  • It has links to all your social networks

A landing page is an important marketing tool bringing awareness to specific content and prompting visitors through calls-to-action to provide data in exchange for information, and thus can significantly increase conversions.


All inclusive Landing Page Services that grows with you business could include:

  • A beautifully and clean designed modern website
  • On page SEO to get you listed quicker
  • Responsive Web design
  • We will write all your wording & content
  • Premium stock photo's for your website
  • Logo design, if required
  • One year domain registration
  • BONUS: 4 Months free hosting

Two exaples of landing pages:
The first promotes the new version of financial software. The second shows all social networks and links to the official site of a social organization.


Three simple ways to Get Started Today

  • Send an e-mail with a brief rundown of your business to info@arrobaword-business.com
  • Phone 55 5424 5006 to book an online appointment
  • Send an enquiry using the below contact form
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